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The purpose of Carbondale's rebranding is to develop a brand that accurately reflects the reasons people and businesses come to live and work in Carbondale, to reflect the historic civic pride of the community, to embrace the culture of the City and to enhance the reputation that Carbondale has.
Southern Illinois Multi-Modal Station (SIMMS) is a project that has local and regional significance. The proposed SIMMS will serve a population that is currently underserved and demonstrates a greater need than the Carbondale population as a whole.